免费在线视频“Why always close in on the product? If you show everything from the start, the excitement is lost,” Poloczek says. His visual approach is to change the perspective of things and turn stories related to them into an experience.
He does not ask the obvious questions concerning mechanisms and materials. He is interested in finding out “who the wearers of the watch are – what they look like, how they move, how they do things.” Waiting, for instance, is a trivial topic at first sight, but it permeates our everyday lives. For Poloczek, that is exactly what’s appealing: exposing the aesthetics of everyday objects. Explaining his interpretation, Poloczek says: “These people wait emphatically; they don’t get nervous but instead succumb to the situation.”